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about us

We have the deep qualitative research experience and intangible qualities needed to persuade people to open up.


We do this for every engagement, across diverse industries and communities.

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Randi C. Cohen, PhD

Randi Cohen founded Beetrix in 2000 and brings well-honed expertise to uncovering insight from consumers, professionals and constituents.


Randi is highly in-demand as an interviewer, thriving on sensitive or complex topics. She excels at guiding and inspiring participants to convey clear and complete information.

To her clients, Randi is an outstanding research partner who informs clients’ strategic decisions and reveals business and social impact opportunities.


A graduate of the University of Pennsylvania, Dr. Cohen earned her PhD at Stanford University studying the development of the personal financial planning industry. Prior to founding Beetrix, she was Managing Director of Harvard Business School Professor Gerald Zaltman’s global research firm.

Portrait of Randi C. Cohen, PhD. A smiling woman stands in front of a lighted yellow background.

She’s easy to work with and makes us look good.

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Portrait of Beatrice Ward, Randi Cohen's grandmother. An elderly woman stands in front of a gradient background waving and smiling at the camera.
Portrait of Robin Glickstein, EdM. A woman smiles in front of a gradient background.


Beetrix is named after Randi’s grandmother, Beatrice Ward, who loved a good story.


Robin Glickstein, EdM helped set the tone of Beetrix engagements from the beginning. She had a knack for connecting with people, persuading them to open up to her, and consistently overcoming resistance. Robin’s innate warmth allowed people to express their deepest thoughts and feelings on any topic. The results enabled different audiences to hear each other, and to have simpler and more profound understandings of the ideas that matter most.


Robin’s humanity, professionalism, and friendship will always be a part of our work and our lives.

Portrait of Randi Cohen and Robin Glickstein together. Two women embrace at the shoulders and smile at the camera, their heads touching at the temple.

How can we help?
Let’s get started

thank you!

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