We customize each engagement to match your objectives with the right approach, selecting from an array of interviews, focus groups and social media assessments. In person, by phone and online, we use pre-assignments to catalyze full participation. We’re especially known for Beetrix in-depth interview techniques that uncover rich troves of imagery and language, along with underlying emotions that can be hard to reveal. You’ll get a multi-dimensional understanding of the people you need to know — one you can really use. Even with difficult people or sensitive topics, we dig deep to enrich your understanding. We ask not only how events, issues and feelings are related, but why. And we ensure we navigate what matters most to you, in real time, during research. Whether with oncologists or with military officers, our people balance empathy and determination. Clients tell us Beetrix interviewers and moderators are among the best. Our goal is always to give you information that’s real, and that’s right for your needs. In a range of businesses — financial services to office supplies, pharmaceuticals to fashion — we have seen what works and when; what is intriguing and what may be safe to dismiss. Then, as social scientists, Beetrix places your findings in a broader context. In this way, we help you make better sense — and best use — of your findings. This adds value at every step.