By offering a framework that helps people talk about the vocabulary, imagery and emotions attached to certain experiences, Beetrix VIbE methodology gives expression to things that often remain hidden. The results can be very revealing.

One leading food industry supplier was facing pricing pressures. Major rethinking was required. So consultant Bob Pagano invited Beetrix to use Beetrix VIbE research and analysis to investigate the experience of the end consumer at the deepest emotional levels.

Says Pagano, “Recommending an approach like Beetrix VIbE research can require a leap of faith, because you’re charting new ground. Having Dr. Randi Cohen and her team of experts at the helm gives clients faith in the process. That’s why we only use Beetrix for this type of research. And, it’s why we have never failed to deliver new insights for our clients.”

When Beetrix interpreted the outcomes of its one-on-one Beetrix VIbE interviews, it discovered new and exciting insights – what mattered to consumers, and when it mattered most – and a never-before look into consumers’ minds. It also gave the client a lexicon of fresh, relevant language it could use in a continuing dialog with its own customers.

Furthermore, insights from Beetrix VIbE services ultimately led to the development of innovations in products and packaging, as well as new production technologies. Already the established leader in its industry, the client was able to move miles ahead.

It isn’t only through individual interviews that the Beetrix VIbE methodology proves its value. In focus group situations on behalf of an insurance company, Beetrix applied its Beetrix VIbE technique to help evaluate a major hypothesis about business channels. Armed with the findings, they once again used Beetrix VIbE analysis services to validate the proposed change to the company's business model.