offering a framework that helps people talk about the vocabulary,
imagery and emotions attached to certain experiences, Beetrix VIbE methodology
gives expression to things that often remain hidden. The results
can be very revealing.
One leading food industry supplier was facing pricing pressures.
Major rethinking was required. So consultant Bob Pagano invited
Beetrix to use Beetrix VIbE research and analysis to investigate the experience of the end
consumer at the deepest emotional levels.
Says Pagano, “Recommending an approach like Beetrix VIbE research
can require a leap of faith, because you’re charting new
ground. Having Dr. Randi Cohen and her team of experts at the
helm gives clients faith in the process. That’s why we only
use Beetrix for this type of research. And, it’s why we
have never failed to deliver new insights for our clients.”
When Beetrix interpreted the outcomes of its one-on-one Beetrix VIbE interviews,
it discovered new and exciting insights – what mattered
to consumers, and when it mattered most – and a never-before
look into consumers’ minds. It also gave the client a lexicon
of fresh, relevant language it could use in a continuing dialog
with its own customers.
Furthermore, insights from Beetrix VIbE services
ultimately led to the development of innovations in products and
packaging, as well as new production technologies. Already the
established leader in its industry, the client was able to move
It isn’t only through individual interviews that the Beetrix VIbE methodology
proves its value. In focus group situations on behalf of an insurance
company, Beetrix applied its Beetrix VIbE technique
to help evaluate a major hypothesis about business channels. Armed
with the findings, they once again used Beetrix VIbE analysis
services to validate the proposed change to the company's business