has a long-standing role as the Monitor Group’s go-to partner
for qualitative research. Major client decisions often depend on
in-depth consumer insights – which Monitor relies on Beetrix
to make deeper and richer.
In a range of industries, Beetrix expertise has helped Monitor from
start to finish: research design that incorporates social science
standards; highly professional interviews that delve into emotions
and experiences; research data placed into meaningful context. A
trusted collaborator, Beetrix also co-developed methodologies used
by Monitor in-house, and has trained interviewers on the Monitor
A particular advantage for Monitor is how well Beetrix handles sensitive
topics – from people’s struggles with weight loss to
how they seek financial advice – in which clients need to
understand the specifics of customer behavior in great detail.
To illustrate the realities of life with a disease for one such Monitor healthcare project, Beetrix interviewed patients in their homes. Beetrix was creative in suggesting and managing channels that quickly secured suitable subjects. Both sensitive and pragmatic in interviews, Beetrix excelled at going deep while adapting in real-time to the fluidity of an interview situation.
Monitor also praised the Beetrix team’s “high emotional
IQ,” which allowed interviewers to develop just the right
level of rapport. As the process was a comfortable experience for
the patients, most were quite willing to participate in follow-up
interviews – a useful and unexpected outcome for Monitor and