Beetrix is a market research firm that investigates answers to clients’ questions, from the everyday to the most challenging. We work in diverse industries, often on complex or sensitive issues. As we do, we take care to translate the insights and standards from social science into the realities of each client’s world.

Beetrix is a State-Certified Women-Owned Business Enterprise.

Beetrix was named for Randi's grandmother, Beatrice Ward, who loved a good story.